speaking their language

project

CTCI Marketing Materials

challenge

Design an innovative marketing package with updatable inserts.

results

CTCI is a well-established cabling company that has enjoyed consistent growth for decades. With a weakening economy, owner Michael McCaugherty recognized the need for more focused, professional marketing efforts in order to continue the company’s expansion. Graff Designs responded with a comprehensive marketing strategy that showcased the firm’s significant strengths and launched a successful sales campaign.

The initial request was for a utility pocket-folder to hold block-text typed pages that could be easily updated. We encouraged CTCI to consider if this was the most effective means of capturing its customers’ attention. Would clients take the time to read through pages of long, dry text?

Graff Designs delivered a dynamic, colorful brochure that captures the young, energetic persona of CTCI. To maximize shelf-life, and minimize long-term expenditure, the brochure has updatable inserts that fit directly into the Vendor and Client pages. This allows CTCI to quickly and inexpensively update the brochure without reprinting the entire piece.