creating goodwill

project

Time Warner Cable Social Responsibility Report

challenge

Create a dynamic, fresh look for an annual report.

results

Time Warner, a communications giant, takes social responsibility seriously–donating millions of dollars and thousands of hours of community service to the markets it serves. Demonstrating its civic involvement to the public both promotes these social programs and builds goodwill for the company.

Each year our designers collaborate to breathe fresh life into the company’s social responsibility report. First we overhaul the size and format of the piece to create a fresh presence in the mail. To complement the current year’s advertising campaign, the color palette, graphic elements and photography style are updated. Time Warner’s strong brand message is highlighted, again emphasizing the company’s significant role in these successful initiatives.

Next we mix thoughtful event pictures with bold photography that conveys the energy and compassion of Time Warner’s diverse programs. Text treatments and vibrant images visually represent Time Warner’s commitment to a mission based on people. The end product is a colorful and insightful report that coordinates well with partner materials.