inspire me

project

Voltage Retail Ensemble

challenge

Craft a complete identity program in order to refocus an expanding business.

results

We love Voltage. Always have. Even as poor college students, we would stand in front of the tiny, but oh-so-tragically-hip, boutique’s picture window and dream. So when this upscale, well-established designer furniture store was ready to expand from a 2,000 to 14,000 square-foot showroom, we were thrilled to be invited to rework the company’s corporate and environmental graphics.

Graff Designs developed a bold new identity and tagline that retains the firm’s valuable brand recognition while better reflecting its mission to the retail industry markets that it serves. Equally important, the new logo needed to be easily recognized and appropriately adapted to large-scale environmental graphics including the building façade, signage, delivery trucks and retail packaging.

The hot red logo burns with sophistication and energy. A “V” die-cut gives a tactile dimension to the identity reflecting Voltage’s innovative, sleek corporate persona. In short, Voltage sizzles!