lights! cameras! magic!

project

The Children’s Theatre of Cincinnati Comprehensive Marketing Campaigns (for each season 2002 thru 2013)

challenge

Redirect marketing efforts to address decision-makers.

results

Few organizations can claim the honor of whole-heartedly capturing the hearts—and enriching the minds—of Cincinnati-area children for over 80 years. As The Children’s Theatre of Cincinnati’s agency of record, Graff Designs is equally honored by the opportunity to promote this exceptional institution.

Our creative team and in-house MBA works in close conjunction with TCT’s marketing director. Each year we develop a benefits-driven marketing campaign aimed at TCT’s two major, but very distinct, markets—educators and parents.

Punchy direct mail brochures serve as the opening act for this impressive marketing production, followed by an endearing series of production posters. Infused with drama, energy and emotion, the collateral is specifically designed to move decision makers from interest to action.

The Children’s Theatre made the switch to Graff Designs—and we couldn’t be happier! The ideas they brought to the table were fresh and exciting. Their enthusiasm is contagious! Plus our project was completed on-time and on-budget. They’re wonderful!”
– Krista Katona Pille, PR and Marketing Director