want to read my diary

project

Adventurehaven Corporate Collateral

challenge

Convey an information-intensive message without losing the audience.

results

Adventurehaven provides motivational team-building retreats for major corporations. Graff Designs was commissioned to develop a more professional identity to reflect the firm’s increasingly high-profile clientele.

We quickly determined that our key challenge would be to convey the complexity of Adventurehaven’s service, while relating the personal aspects of the retreat experience. Our solution was a simulated diary in lieu of a traditional sales brochure. The journal, through snapshots, sketches and ‘handwritten’ entries, conveys the process of what Adventurehaven does, while compellingly demonstrating how Adventurehaven feels.

We then designed rich, leaf-textured collateral in the tones of water, sky, and land that effectively unifies the marketing, registration, and retreat materials. The result is a sophisticated yet earthy identity system that reflects Adventurehaven’s process and services.