the original mouse trap

project

Stevens Transity New Product Launch

challenge

Make a dramatic impact for a new product in a niche industry.

results

Stevens Concepts did not build a better mousetrap. They built the mousetrap–an industry specific software program for the non-emergency medical transport market. Graff Designs rose to the occasion with an innovative, functional design approach for Transity.

Focusing on a benefits-driven presentation Graff Designs developed a name, tagline, logo, and comprehensive marketing materials which highlight Transity’s impressive technological features. The red, yellow, green stoplight graphic iconically represents the system’s color prioritization feature while the clean graphics reflect Transity’s emphasis on ease of use and accessibility for customers.

Stevens Concepts loved the complete package–from sales collateral to CD graphics and gave this project the green light.

I was so impressed by the team approach in organizing and executing this project–within a very tight time frame. With Graff Designs walking us through each step of the process, I was able to concentrate on making final decisions rather than getting bogged down in all of the details. We love the look and feel of Transity!
– Sandra Zeek Stevens, President